I’ve seen a lot of different promotions for TV shows over the years, but CW has a new one I’ve never seen. In addition to the typical billboards and ads, CW is launching it’s new series Reaper with its very own drink. Pretty interesting concept.
CW will be promoting The Reaper (the drink and the show) at two bars in each of 10 markets (sorry Broadcasting & Cable doesn’t mention which bars) and 25 bars each in New York and Chicago beginning September 3, complete with promo goodies and television clips.
If you can’t find a bar near you featuring the drink, here’s the recipe for The Reaper so you can mix of your very own at home:
1 oz. sweet vermouth
1/4 oz. dry vermouth
1/2 oz. sloe gin
2 dashes orange bitters
Pour ingredients into an old-fashioned glass two-thirds filled with crushed ice. Stir well, garnish with a slice of orange, and serve.
The show, about a kid who upon his 21st birthday must become the devil’s bounty hunter because his parents sold his soul to the devil, premieres on Tuesday, September 25th at 8 p.m. on CW.