The Best Commercials from Super Bowl XLIII

February 2, 2009

Another Super Bowl has come and gone and those of us not celebrating a victory are left to discuss the commercials, of course.

However, I have to say that I thought the game was actually more interesting that the commercials this year.  Usually I put together a Top 10 list, but this year I only found five that I really liked.

Without further ado, here’s my Top 5 Super Bowl commercials.

1.  The Nextel Roadies

I am a big fan of the Sprint/Nextel’s “If they ran the world” commercials to begin with and I really liked these latest addition.  And it was well placed right before the halftime show.

2.  Budweiser Clydesdale Plays Fetch

The Budweiser commercials featuring the Clydesdales are always my favorites.  This year I believe there were three, but the one I liked most was where the Clydesdale decides to play fetch.

3.  Alec Baldwin and Hulu

This Balwin commercial I think might be the first one I’ve ever seen for Hula, but I loved it.  When he said he thought he was drooling a little, I cracked up.

4.  Mr. and Mrs. Potato Head Drive

My kids love their Mr. and Mrs. Potato Heads so they were glued to the TV during this episode.  But I about lost it when I saw the Mrs. break out the angry eyes!

5.  CareerBuilder.com It’s Time

The visualization of punching the small animals is what really set this one off for me.  I thought my husband was going to fall off the couch he was laughing so hard

A few other commercials were cute, but nothing to write home about.  What did you think?


Sea Gull Century Gets Unexpected Participant

October 10, 2008

On Saturday, my husband competed in the Sea Gull Century, a hundred mile bike race on the Eastern Shore of Maryland.  But what we saw was an unexpected surprise.

This wild pony just joined right into the race.

This wild pony just joined right into the race.

Being the dutiful family, my three-year-old twins and I donned our team shirts and went to support him.  We saw him off at the start line in Salisbury.  Then we took a small detour to the Salisbury Zoo, before heading to Assateague Island to cheer him on at the 62 mile marker.

We arrived about 45 minutes before my husband, so we found some a good spot on the side of the road and cheered on all the other weary cyclists as they headed into their third rest stop.

But what we saw next was a delight to my children and just a surprise to the other riders.  We saw a new entry into the event – the kind with four legs.

How many races do you get to ride right beside a wild pony?

How many races do you get to ride right beside a wild pony?

Assateague – and the neighboring Chincoteague – Island is known for its wild ponies.  Well, while we were sitting there cheering on the cyclists we saw one pony insert himself into the race.

He started out grazing on the side of the road, but then worked himself onto the road where surprised cyclists traveling 15-20 mph had to navigate around him.

But just as quickly as he appeared our mysterious pony participant disappeared.  But when you hear my kids talk about the century, it’s all about the pony – and oh yeah, Daddy did good too.


Is it Lights Out for Friday Night Lights?

February 12, 2008

Well it looks like we might have seen the last original episode ever of Friday Night Lights last Friday.  And if you’ve had a chance to see this fine drama, you’d agree this news is a travesty.

Friday Night LightsIn its second season, Friday Nights Lights, based loosely on the 2004 movie by the same name, is about a small Texas town obsessed with high school football.  But you don’t have to be a football fan to enjoy this drama about relationships. 

However, while football plays a background role in the show, it does provide a basis for the timing of the season, aligning with the high school football season.  In Friday’s episode, “May the Best Man Win,” we were still one or two games away from playoffs.

But it looks like the Dillon Panthers might not being finishing this season.  According to both TV Guide and Kristen at E, Friday Night Lights will have no more episodes produced this season and that the chance of the series returning in the fall is slim.

In fact, a campaign to save the show has already started requesting fans to send light bulbs to NBC execs to “keep the lights on” for Friday Night Lights.

But all hope might not be lost.  While Variety confirmed no more Lights this season, it said that NBC is looking for a way to bring back the show for a third season.

But I question if this is even possible.  First NBC banished Friday Night Lights to Friday night this season.  Sure the name lends it self to that schedule, but the fan-favorite was already struggling for ratings.

Now NBC is contemplating leaving the Panther storyline hanging in the middle of the season?  If Lights gets a third season is it going to pick up at the next school year? 

What happened to the last few games?  Did the Panthers make it to playoffs again?  Did they win the state title?  Sure football is secondary in this story, but the relationships are based on the dynamics of how they are dealing with each other among these major events (play offs, state championship).

What about all the characters?  (I’m avoiding going into specifics to prevent spoiling it for anyone who hasn’t watch the series completely yet.)  What happens to them?  More than eight months will take place in their lives between Friday’s episode and the start of their next school year.  Given that many of the characters are teens that’s a lot of time to just gloss over.

I know that networks think that viewers are a dime a dozen.  But after putting us through a three-month strike, you’d think they’d show us a little love.  Networks want viewers to show loyalty.  How about a little loyalty for viewers?

NBC please give Friday Night Lights and the Panthers a chance to wrap up their season that way when you finally come to your senses and grant the show a third season, it’ll be ready to make a nice clean start.


Fox Cashes in on Super Bowl Audience

February 4, 2008

Already on a ratings high during the writers strike with its schedule of reality TV programs, Fox spared no expense to promote itself during the Super Bowl.

Super BowlI’d expect the network hosting the Super Bowl to use air time between plays to promote its shows.  That’s no surprise.  Neither were the vast amounts of onscreen logo promotions – you know, those annoying little logos that take up the corners of the lower portion of the screen.

But Fox went a step further it its promotion airing full ads to promote its shows.

Considering the amount of revenue a 30-second ad spot can earn during the Super Bowl, it’s a pretty bold move to use that valuable air time for self promotion.

I counted no less than five commercials for Fox’s new series Terminator:  The Sarah Conner Chronicles.  Two other new series – The Moment of Truth and New Amsterdam – got at least one commercial each.  But the commercials weren’t limited to new series.  Fox promoted Prison Break with two ads and spotlighted King of the Hill once.

Fox even spent some of its precious air time to promote events that evening including five spots touting the House episode schedule to air after the Super Bowl and a handful of commercials advertising the half-time show.

If all of this air time wasn’t enough, Fox spent some serious bucks marketing one of its schedule staples – American Idol, now in its seventh season.  Not only did Fox broadcast a minimum of six ads spotlighting the current season that’s in its last week of auditions, but Fox also used American Idol celebs throughout the Super Bowl event.

American Idol host Ryan Seacrest hosted a Red Carpet pre-game show.  American Idol judge Paula Abdul pre-taped a performance of her new single produced by fellow judge Randy Jackson for the pre-game show.  And last year’s winner Jordin Sparks sang the national anthem to kick off the game. 

Fox’s self promotion also included ads for future events that it’ll be airing including three ads for next week’s Pro Bowl and four commercials for the Daytona 500.

Is it me or did we see a little football among the ode to Fox?

When you consider the cost of producing a commercial on top of the lost revenue by not selling the airtime, Fox took an expensive gamble to gain a few viewers during a time when Fox actually has limited competition. 

What do you think?  Do you think Fox went overboard with its self promotion?  Are you more likely to tune into any of these Fox programs after seeing these Super Bowl ads?


10 Best 2008 Super Bowl Commercials

February 4, 2008

Super Bowl XLII is now just a memory.  While the game itself was a nail biter with three lead changes in the fourth quarter, the talk will still be about the commercials.

Super Bowl commercials are a long standing tradition.  Companies pay big bucks all in an effort to win over consumers.  And everyone watching the Super Bowl has their favorite commercial.

Here are my picks for the 10 Best 2008 Super Bowl Commercials:

1.  The Audi Godfather Spoof

The only thing that could have made this commercial better was if the car in the bed was from a Mustang or some other vehicle represented by a horse.

2.  Budweiser and Hank

Call me a softie, but I loved this commercial about Hank the Clydesdale who upon not making the hitch team works with the Dalmatian a la Rocky to train and make the team the next year.

3.  Bud Light’s Wine and Cheese

The men’s contribution to the Wine and Cheese party included all the trimmings for a football party.  This ad kind of reminded me of something my husband would pull.

4.  Planters Nut

When we finally found out why the unibrow chick’s was drawing everyone’s attention, I couldn’t stop laughing.  I can’t say that I’ve ever used cashews that way before.

5.  Pepsi Max and the Bobbing Heads

The bobbing heads in the bobbing head factory combined with the Night at the Roxbury head bobs made this a cute commercial.

6.  FedEx and the Carrier Pigeons

I loved that the carrier pigeons are outfitted with GPS and night vision.  But it wasn’t enough to help with those big packages.

7.  Doritos and the Mouse Trap

I think if I had mice that big, I’d just move.

8.  Bud Light and Fire Breathing

Fire breathing, alcohol and a cat – never a good mix, especially for the cat.

9.  CarMax’s ShipMax

Even if CarMax dealt in ships, this commercial would be funny.  “Are you shipping me?”

10. Victoria’s Secret

This ad promised that the Super Bowl was only the pregame and the “real game” was still to come.  A lot classier than the Go Daddy commercial that I’m sure was pretty popular.

Honorable Mention

Career Builder’s “Follow Your Heart” offered great advice for anyone unhappy at work.

The Cars.com with a Bones cast member, a witch doctor and shrunken head.

Finally you have to be a dog lover to appreciate the Gatorade commercial with the dog drinking.  I swear that was my black lab in that commercial.

You can view all the commercials at www.myspace.com/superbowlads.

What was your favorite commercial?


What Are Your Super Bowl Plans

January 31, 2008

Super Bowl Sunday is just around the corner.  Are you ready?I grew up in a household where Super Bowl Sunday passed by like any other weekend (Nascar weekends were another story).  My mother went to an all-girl’s Catholic school with 12 in her graduating class so you never developed a taste for the sport.  A childhood injury that left my father with severe knee problems prevented him from playing football as a child; thus, football was never a priority for him.  In fact, football was a sport I never even watched until I hit high school.  

Now I live with a man who plans for the Super Bowl like others plan for Christmas dinner.  He’s been mulling over the menu for weeks.  A menu for our family of four – we aren’t even having a party.  Sometime on Sunday he’ll rearrange the furniture for optimal viewing.  He might toss around the football with the kids for a little bit, but by 2 p.m. he’ll be settling in for pre-game, venturing from the TV only for the preparation of game snacks.

Me personally, I’m somewhere in between the two.  I enjoy a good game, can’t wait for the parade of Super Bowl commercials, loved the camaraderie of a party and will sit and watch the half time show.

What about you?  What are your Super Bowl plans?

What is your favorite part of the Super Bowl?  What is your favorite Super Bowl snack?


‘Gridiron Gang’ Goes For It on Fourth and Life

January 29, 2008

With the Super Bowl just around the corner and no games on TV this past weekend, my husband and I turned to a movie to get our football fix.  Our pick for the week was Gridiron Gang.

Gridiron GangThis inspirational movie is based on a true story about how football changes the lives of kids in a juvenile detention center. 

Sean Porter (Dwayne “The Rock” Johnson), a probation officer at the center, was tired of watching the kids that came through his center leave with little hope of a better life.  Turned back out onto the street many of these kids ended up back in the system or worse – dead.

Football, and a caring mother, had made the difference in Porter’s life.  He was hoping that football could do the same for these kids so he fought to bring a football program to the center.

Starting the program was a challenge, but, as you can imagine, a far sight easier that finding other teams willing to play a group of thugs and killers.  But in the end he succeeded.

What followed was an interesting story of how structure, teamwork and a shared goal bonded these boys together and transformed them from thugs into kids with heart. 

But the transition wasn’t easy and eventually the past life of one of the players threatens to bring down the whole team. 

I was most impressed with Dwayne Johnson as Porter.  I thought it was the first role where we got to see Johnson as an actor instead of The Rock.  There were no raised eyebrows, no bring it hand gestures; just Johnson filling the shoes of the motivating Porter.

L. Scott Caldwell (Lost‘s Rose) was a fabulous addition to the cast as the mother than never gave up on Porter.

The movie did a great job of wrapping up the story by telling you what happened to each of the players.  I’ll warn you, it’s not all happy endings.

Overall a feel-good story worth watching.